paid search marketing (PPC)
Paid search marketing allows you to advertise your website within the sponsored links of a search engine. Sponsored links appear when a searcher uses a keyword or keyphrase to try and find information. Paid search allows you to place your website next to this information so that you can attract new customers. Every time someone clicks on your ad, they are sent to your website and you’re charged a small fee for the service.
organic search marketing (SEO)
Organic search marketing allows your business to appear in the natural, or non-paid results of a search engine. These results are shown underneath paid search ads and depending on your vertical, they can be a very profitable acquisition tool. Search engines have always kept these results impartial, so many users deem them to be more trustworthy. You do not pay-per-click with the organic results, but you will need to set aside an SEO budget.
local search marketing (Local SEO)
Local search marketing is the process of optimising your website for local exposure. You may not have noticed, but when you type a search query that has a location in it, like, “Plumber Manchester” or search locally on a mobile, search engines serve up a set of local results with a map. Local marketing places your website alongside these results, giving you the chance to appear when someone is searching specifically for a local business.