How accurate is Google’s location data? and what impact does this have on your ads?

Geo-targeted ads are widely acknowledged to be higher performing than non-targeted ads. Campaign results have shown that ads using location data can be twice as effective as standard ads, based on click-through rates. For optimal results from geo-targeting, campaigns are reliant on accurate location data. Although sales for location targeted ads are so much more effective, some people are starting to question the accuracy of Google’s geographic data. This is of vital importance for marketers. […]

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