so, what’s paid search all about?
what is paid search?
Paid search marketing allows you to advertise your website within the sponsored links of a search engine. Sponsored links appear when a searcher uses a keyword or keyphrase to try and find information. Paid search allows you to place your website next to this information so that you can attract new customers. Every time someone clicks on your ad, they are sent to your website and you’re charged a small fee.
where are paid search ads shown?
We’re all familiar with search engines, we use them all the time to find information, right? But do you know which search results are regular and which are paid for? In a recent study, 45.5% of people couldn’t identify paid ads on a search engine. Just in case you don’t know, you can see the general areas if you take a look at the icon on the left. Most search engines will label these links as “Ads” so that you know they’ve been paid for.
why use paid search?
The simple answer is relevancy. It has become second nature to use search engines to find information. We do it all the time. If you have a question or want to find a product or service, you head over to a search engine, type in your keyword, and find an answer. Simple.
For keywords with high commercial intent, almost 2/3 of clicks go to sponsored results.
Paid search takes advantage of the way we find information online. It allows businesses to place a relevant advert in front of searchers that are trying to find information. So if someone is trying to find a florist using a search engine, and you are a florist, you could show your ad to that searcher and attract a new customer.
already know the basics? learn more…
If you’re already familiar with paid advertising and want to learn more, we have an advanced section that you can study to gain an insight into what we do and how we do it. Paid advertising techniques and practices change by the day, even we don’t stop learning, so we are sure you will find something of value, no matter what your ability.
which package is right for you?
paid search packages
Paid search marketing allows you to advertise your company within the sponsored listings of a search engine. These listings or “Ads” are usually positioned alongside the natural, or non-paid results when a search is made. It’s real easy to understand, you simply pay for an ad on your favorite search engine and then if someone clicks on your ad, they are sent to your website.
Our fixed cost package works well for businesses that don’t have a huge budget and want to pay a fixed fee each month to be advertised. We use sophisticated software to calculate the expected cost of a campaign and give you a monthly price to manage it. With tp.fixedcost, you know what you’re paying for each month, and for many small business owners, it is this consistency that appeals most.
Our fixed clicks package works well for businesses that want to pay for a set amount of visitors each month. Again, we use sophisticated software to calculate the expected cost of sending visitors to your website, and give you a monthly price to manage it. With tp.fixedclicks, you know how many visitors are reaching your website each month, and again, it is this consistency that business owners find comforting.
When choosing our select package, our certified experts take a completely objective view of your website and business, and develop a search strategy that’s unique to you. We identify your business objectives, and develop a measurement process to monitor your campaign as we work to achieve them. Our experts use advanced techniques to refine your campaign and improve it’s effectiveness.
why let tp manage your paid search?
We’ve helped businesses advertise online for almost 20 years now; with a focus on paid advertising for 7 of those years. This has allowed us to manage paid search in almost every sector, so you can be sure we know what we’re doing.
We employ fully certified paid search professionals (Google Partners & Bing Accredited Professionals) to manage your campaigns, so you can rest assured that best practices are being followed.
If you’re still in any doubt, why not see what our clients have to say. We have toured the country getting feedback from the people we deal with on a day-to-day basis. And what’s more we have captured it all on video for your viewing pleasure!