Local Search Marketing

what do we mean by local search

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82%

of customers searching locally take action immediately after

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Gone are the days where you pick up the Yellow Pages or Thomson Local directory and browse for a number, times have moved on, most people now search for local businesses using search engines and local search marketing is the art of getting you in front of those searchers. We use websites like Google & Bing to develop your local presence, so that you can take advantage of the people searching for a local company. There’s a fine art to achieving great visiblity and we know all the tricks of the trade!

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Optimising your website for local search listings is so important, with over 40% of searches on Google now returning a local result. As mobile devices become more common, the amount of local results served increases.
If you’re looking for a local business on the move, search engines detect the location you’re searching from and provide a list of websites in your area. So it’s vital that your website can be found when people are searching for your business type.

why is local search important?

  • 40% of users search by locality
  • Searches without a location still generate local results
  • 43% of all Google searches return a local result
  • 82% of customers searching locally take action immediately after
  • 90% of smartphone users took action after performing a local search
  • 43% of all Google searches return a local result

why choose tp for local search?

We have marketed local SMEs for over 20 years now, so we are more than familiar with local business verticals and have the experience necessary to drive local leads to your business. While it’s easy to set up profiles on Google Places and Bing Maps to drive traffic from local searches, tp. go that one step further. Search engine look for a number of indicators when choosing to position your business in their local search results. We optimise your website and local profiles to ensure that these indicators are accessible and applied correctly.

As an SME, local search should be an important part of your marketing mix. We look to integrate a local strategy into your existing website and existing marketing strategies, so that all channels work seamlessly together. If you’re a local SME and you are looking to expand your local customer base, then get in touch with our experts by arranging a free consultation. Simply click the navy button below to book now.

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