Search Marketing

organic search marketing (SEO)

Organic search marketing allows your business to appear in the natural, or non-paid results of a search engine. These results are shown underneath paid search ads and depending on your vertical, they can be a very profitable acquisition tool. Search engines have always kept these results impartial, so many users deem them to be more trustworthy. You do not pay-per-click with the organic results, but you will need to set aside an SEO budget.